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Showing posts from October, 2010

Windows Marketplace and Microsoft Marketing

I was sitting with a dear friend, and we were talking about the new Windows Phone 7,  and the how it compares with the competition (iPhone, Android and Blackberry; notice no mention of Nokia here), and the Apple App Marketplace was mentioned, then my friend suddenly asks: why doesn’t Microsoft have a Windows Marketplace, that would be a great idea?My immediate reaction was; what the … ?! Microsoft does have a Windows Marketplace and has had one for quite a while now. When I told my friend this he asked, well, why doesn’t Microsoft market this place? Why did I never hear of it before?To tell you the truth, his was a good question, and it took me some time to realize this; Microsoft really doesn’t market a lot of its work well, doesn’t it? I mean, I grew up hearing the words “Microsoft is nothing but a great big marketing machine” and “the marketing people at Microsoft created this image” and stuff like that, to the point where I started to believe it was true.But it really isn’t true, …